A Quick Guide to Crafting a Monthly Newsletter
A monthly newsletter doesn’t have to be a big production. In fact, sometimes the simplest ones are the most effective. If you’re looking to keep your subscribers engaged, entertained, or educated (while gently reminding them you’re still around), here’s a quick guide to help you make it happen.
1. Start with a Goal
Decide what you want this newsletter to do.
- Are you sharing a blog post?
- Highlighting a special offer?
- Just saying, “Hey, here’s something cool you’ll enjoy”?
Having a clear purpose makes writing so much easier.
2. Write Like You’re Talking to a Friend
Skip the fancy designs and focus on the words. A plain-text email feels more personal and authentic—it’s like you’re writing directly to someone’s inbox, not just broadcasting to a list. Plus, no images = faster load times and less stress about formatting.
3. Lean on Tools Like ChatGPT
Feeling stuck? Use ChatGPT to brainstorm ideas, craft a snappy subject line, or even draft the email itself. Just tell it your goal, and it’ll give you a head start. You can tweak the tone and content to fit your style.
4. Link to Your Blog
Don’t try to cram everything into the email. Give your readers a teaser and then link them to a blog post or resource for the full scoop. Something like:"Looking for ways to make your mornings more productive? I shared my top five tips in this week’s blog. Click here!"
5. Be Engaging, Educational, or Entertaining
The goal isn’t just to sell—it’s to provide value. Share a quick tip, a funny story, or a piece of advice they can actually use. Bonus: keep it short. People are busy; respect their time.
6. End with a Simple Call-to-Action (CTA)
Don’t overthink it. Your CTA can be as simple as:
- “Reply and let me know your thoughts!”
- “Check out my latest blog.”
- “Grab your discount here.”
Make it clear and easy to follow.
Why Keep It Simple?
Your subscribers just want something helpful or interesting to read—not a flashy production. By sticking to plain text, focusing on value, and keeping your message concise, you’re more likely to engage them (and keep them opening your emails month after month).
If you don’t have time to craft these newsletters yourself, let me help! Not only can I whip up engaging content that gets clicks, but I can also handle your social media, blogging, and more. Let’s get your business shining in front of your audience.