Do Not Forget the Footer

Too often I see business owners forget to complete the footers of their website.  The footer is an important section as it shows up on every page of your website and people often refer to it when they need some quick information.

What you MUST have in your footer:
Your full physical address (and/or the radius you cover)
Your email and phone number (or just your email if you do not have a business line)
Links to your social media (like Facebook, Twitter, Instagram, etc)

If you want to make sure all of your ducks are in a row, also include copyright information and a link to your privacy policy.

Here is a sample footer (without the privacy policy and copyright info.):

Adding copyright information can be as easy as just typing "Copyright {year}, {business name}.

There are a lot of privacy policy generators out there and you will need a PP if you plan to use Google Adsense/Adwords/Analytics or Facebook Pixels.

Here's just one sample of an easy to use Privacy Policy creator, http://www.freeprivacypolicy.com and if you click below (in my footer) you will get to see the Privacy Policy that was generated by this website.

Whatever you do, make sure your footer is CLEAN and SIMPLE.  People often go there when they are desperate to figure out how to email or call you or when they need to plug you into their GPS.