Sometimes marketing can be overwhelming. Here are 4 things you can do quickly and easily to get more clients!
1. Edit your email signature.
Your email signature is what shows up on every email you send. It will not only make you look more professional but it will drive people to your website (and to your Facebook page). Even if you use the same email for work and clients (which I don't suggest you do) you should still use your signature. It will only help to remind friends and family what you do for a living.
Sample of a good signature:
Owner of Max's Massage
2. List your business on your personal Facebook page.
So often I will see a business owner make an interesting post or comment on the wall of a community group I am in. I want to see learn more about her business so I click her profile and there is no business listed on her personal page. I'm too lazy to private message her, I just wanted the info quick, so I move on.
You will drive more traffic to your business if you list it on your personal Facebook page. This will take you seconds to do!
3. Link to your website on your Business Facebook page.
Again, too often I will navigate to a Facebook Business Page and the owner of the business failed to list their website! This drives me nuts as I just want to see the website so I can get more information.
You will drive more traffic to your website and this will take you seconds to do!
4. Create a custom Facebook image that will drive traffic to your website.
I just did an entire video blog on this one and I'm sure many of you saw it but didn't do it (yet). But NOW is your chance! Go here for the video and get this done!
So these are the most common mistakes (that are easy to fix) that I see holistic professionals and birth workers making. The first 3 you can get done in under 10 minutes total (maybe less if you already know how to edit a signature). The 4th will take a little longer but may be the MOST powerful!
Knowledge without action is power wasted!
I'm Laura Occhipinti, your go-to social media manager and business strategist.