So you've been stalking Facebook groups (as I discussed in my webinar) but you are noticing that when someone asks:
"Can anyone recommend a [insert birth worker title here] who serves the area?"
That the post is FILLED with recommendations (by both the birth workers themselves and former clients).
Below is an actual post from one of the FB groups I own. There were 4 Placenta Encapsulation that were referred multiple times (you'll see that PC C was mentioned 5 times).
*I coded them as PC A, etc for privacy reasons.
What is a birth worker to do?
Here is what I recommend:
1. Always post a "Kind Reply". Follow the steps in the past blog. Even if you feel it is pointless to post as your comment is already 16 deep do it!
2. If this is YOUR group (you own it and moderate it) you need to revamp your rules ASAP! Add something like this to the description:
This group is moderated by [your name] of [your website] and you can PM her here, [your personal FB page url]. [your name] is a [job title] servicing the [your region].
- Do not post anything that is a solicitation for another doula or placenta capsulator.
- Be kind to each other.
3. If you don't own a group start one! This way, YOU can create the rules AND come across as an expert and leader in the community. I talk about how to start a group in the webinar.
4. Consider starting a brand ambassador program. Basically you will form a team of clients who used your services and loved you (you super fans). They'll back you up on Facebook (in a genuine and transparent way) and you'll reward them (perhaps with free services, free classes, invites to private play dates, etc). Google around for more information, they are VERY popular right now.
5. Above all, what you DON'T want to do is nothing. If you do nothing, I guarantee that client will not become yours.
Do you want to dominate in Facebook groups? Check out my next online class (available for a limited time).
Laura Occhipinti is on a mission to help birth workers and holistic professionals grow their businesses.